{"id":3989,"date":"2026-05-27T17:43:21","date_gmt":"2026-05-27T17:43:21","guid":{"rendered":"https:\/\/futureangst.com\/2026\/05\/27\/ferrari-luce-and-the-lack-of-skeuomorphism\/"},"modified":"2026-05-27T17:45:45","modified_gmt":"2026-05-27T17:45:45","slug":"ferrari-luce-and-the-lack-of-skeuomorphism","status":"publish","type":"post","link":"https:\/\/futureangst.com\/en\/2026\/05\/27\/ferrari-luce-and-the-lack-of-skeuomorphism\/","title":{"rendered":"Ferrari Luce and the Lack of Skeuomorphism"},"content":{"rendered":"\n

Companies keep making the same mistakes over and over again. Updating a logo, a recipe, or the look of a core product is seen as a purely cosmetic change that customers are simply expected to accept without question. Then, completely out of the blue\u2014at least for company executives\u2014they realize that customers have a significant say in a brand\u2019s direction.<\/p>\n\n\n\n

Want some recent examples? Coca-Cola\u2019s new formula for \u201cNew Coke\u201d in 1985, Jaguar\u2019s redesign in 2025, and now the Ferrari Luce, set to be the Italian luxury automaker\u2019s first electric sports car. The public\u2019s reaction to the new Ferrari was swift\u2014and brutal.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>
\"\"<\/a><\/figure>
\"\"<\/a><\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

Following persistent protests, Coca-Cola was forced to bring back the old formula and quietly discontinued New Coke. More than a year later, Jaguar still hasn\u2019t put its new cars on the road, and there are fears that Jaguar may not release any new cars at all. And now, Ferrari is shocking the brand\u2019s fans with the design it has unveiled. Former Ferrari boss Luca di Montezemolo, expressing his disappointment, simply said that there was one danger that did not exist: that this Ferrari would be copied by the Chinese.<\/p>\n\n\n\n

\n